The Farm


21 November 2014

21 – 23.11.2014


The Farm 

Day 1

Introduction by Anna Bak & Matylda Krzykowski
The Farm and The Display
What is The Farm and what brings the Display?

13.30 – 15.30
Workshop by Rodrigo Hernandez
Voom is … Voom
It happens this way: the Cat in the Hat, suddenly hieratic, lifts his pointer finger in a dramatically Socratic gesture. He invokes the Little Cat, perched there in silence. We see nothing, and Little Cat never speaks. What he secrets in the hatband blackness above his crown is simply “Voom,” we are told. And Voom is… Voom: Now, don’t ask me what Voom is. I will never know. Voom vooms. Of it nothing more can be said. Painting on the window display.

15.30 – 19.00
Workshop by Workshop for Potential Design
Ways of (Not) Displaying
About how the way things are presented affect our ideas about them. When we see things we are unwittingly affected by how they are presented, and the context in which they seem to exist. The workshop will explore ways to present objects without projecting any subjective notions onto them. Is there a way to show an object without context? Taking a set of small arbitrarily selected objects as starting point, we will create a (non-)window display that holds the objects as they are and nothing else.

19.00 – 21.00
Food & Lectures
A plate full of opportunities
Together with a plate full of edible opportunities we will engage in a series of lectures by the following.
Please bring your own drinks!

Perspectives through screens and frames by Josh Bitelli
Art, Design & Advertisement by 
Anna Bak
Die Diele in Zürich by Livio Baumgartner


Designed by Christophe Clarijs

Day 2

13.00 – 16.00
Window, window of the city, who is the fairest one of all?
We are going on a expedition through the city of Basel in order to investigate different types of window displays and analyze the methods of exhibiting through a window. The expedition will be lead by different participants. Contributions by Vera Locher, Juan Palencia, Vera Sacchetti, Laura Pregger, etc.

16.00 – 17.00
Collective presentation
Displaying the display
The idea is that everyone is invited to bring images of different forms of ‘displays’ and to present them on the beamer in order to discuss different strategies and methods of displaying. Any image goes!

17.00 – 19.00
Workshop by Andres Wanner
Screens that are not Screens
We have not left the era of the screen – a rectangular window opening onto an alternative reality, offering a link between a human subject and an audio-visual stream (Manovich). This hands-on workshop with Andres Wanner aims at expanding current uses of digital screen displays, and asks how screens can be used to even more directly interconnect physical with imaginary spaces.

19.00 – 21.00
The Internet display
We will watch “They Live” a 1988 American science fiction satirical film written and directed by John Carpenter. Aliens are concealing their appearance and manipulating people to spend money, breed and accept the status quo with subliminal messages in mass media. We will talk about the possibility of display through the Internet and social media while everyone can show You Tube videos while consuming pizza and Gin and Tonic. Please bring your own Gin!


Day 3

Sunday 23 November

14.00 – 16.00
Performance by Ronja Römmelt
In collaboartion with the performer Alessandro Schiattarella
Ein Ort ist das Ende einer Strecke, an der gearbeitet wird
Ronja Römmelt and Alessandro Schiattarella examine the window display of Depot Basel.

16.00 – 16.30
Lecture by Isabelle Born
Visual Merchandising and Scenography
Facts to know and facts to ignore
This is a lecture about the fundamental principles of the promotional shop window. The approach is as follows: to know, to apply, to question and than to break the rules.

16.30 – 19.00
Workshop by The Farm
The Peep-show
With inspiration from Marcel Duchamp’s Étant donnés, his last major art work, (a tableau, visible only through a pair of peep holes), we will build a diorama on the inside of Depot Basel, only visible from the street at night.

DISPLAY handbook

Printed Matter

Spheres Publication




Window display